Pixel & Scale logo in blue font on a white background.

Your LinkedIn Profile is Optimised. Where Are You Sending People Next?

Complete digital foundation for professionals ready to turn LinkedIn connections into client conversations.

Brand Clarity & Visual Identity & Professional One-page Website in a week.

Complimentary 30-minute call to explore your digital presence goals.

Where Are You Sending Your LinkedIn Traffic?

You've invested time building your LinkedIn presence. People are noticing your expertise, connecting with you, and clicking through to learn more. But where do they land? A newsletter signup page? A confusing Linktree? A website that doesn't match your brand?

When they finally reach your website, does it reinforce the professional credibility you've built? Or does it create doubt about working with you?

Image of a website plan in a notebook with a pen

The Build Your Digital Presence Package

Transform your professional expertise into credible digital presence.

Brand strategy, visual identity, and a conversion-focused one-page website that positions career changers and new service providers as established experts.

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What’s Included:

  • Clarity session: Define your brand, services, and audience

  • Foundational branding: Colour palette, typography, and a logo suite: primary, alternate versions, and favicon

  • Brand voice & copy guide: Support consistent messaging and client-focused content

  • Custom AI photography: Professional images created specifically for your brand and industry

  • One-page website: Professionally designed, mobile-responsive site with sections for Banner, About, Services, Testimonials, FAQ, and Contact/Booking

  • Mobile-responsive design: Tested across desktop, tablet, and phone

  • SEO foundations: Titles, meta descriptions, and image optimisation

  • Contact & integrations: Contact form or booking set-up to capture enquiries

  • Domain connection: Full set-up and testing before launch

  • Training & support: Recorded walkthrough plus 1–2 weeks of post-launch help

  • Timeline: one week

  • Price: €1200 (can be adjusted if you have your own branding)

Complimentary 30-minute call to explore your digital presence goals.

How It All Works Together

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    Brand Message Clarity

    Your knowledge and skills deserve clear, compelling messaging that immediately communicates your value to ideal clients.

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    Visual Identity Alignment

    Cohesive colours, fonts, and logo design that reflects your brand voice and resonates with your ideal clients.

  • A circle with a blue border and a blue arrow pointing to a target against a light blue background.

    Conversion-Focused

    Strategic layout and user experience guide visitors naturally toward working with you. 88% won’t return after a bad experience.

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    Professional Credibility

    Your digital presence establishes your authority, building trust whether you're launching your practice or elevating an established brand.

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    Cohesive Brand Experience

    From first impression to final call-to-action, everything works together to build confidence in what you offer and who you serve.

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    Strategic Content Flow

    Clear site structure that helps visitors understand who you serve and how you can help them.

The SCALE Process

The 5-step SCALE process transforms your professional knowledge into a strategic digital presence that attracts ideal clients and positions you as the expert you are.

  • Strategy & Goals

    We start by getting clear on your message, ideal clients, and business objectives to ensure your digital presence matches your current stage and vision.

  • Clarity & Brand

    Your brand messaging and visual identity come together first, the foundation that everything else builds on.

  • Align & Design

    Your website design reflects your brand clarity and connects authentically with your ideal audience.

  • Link & Launch

    Everything is tested, optimised, and connected before going live to ensure it positions you perfectly from day one.

  • Evaluate & Evolve

    Ongoing support as your business grows, with the confidence that your digital presence truly represents your expertise.

Hi, I’m Laura,
Laura Cassidy, founder of Pixel and Scale, providing website design and branding for service-based businesses

I help professionals create compelling digital presence that showcases their expertise and attracts ideal clients with confidence.

Whether you're transitioning careers, starting your own practice, or ready to scale your established business, I combine brand clarity with conversion-focused design to position you credibly online.

Your digital presence is more than just looking professional. It's the foundation that establishes your authority, connects you with clients who value what you offer, and grows with your business.

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 FAQs

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 FAQs *

  • From our clarity session to website launch, the process typically takes about one week. During this time, you will have some important homework to work on your messaging and content, this ensures your brand message is clear, client-focused, and ready to convert. Your timely input helps keep the project on track for a fast turnaround.

  • No worries! Foundational branding, including a colour palette, typography, and a logo suite, is included to create a cohesive visual identity tailored to you.

  • Great! If you already have branding materials like a logo, colour palette, and fonts, I can work with those to customise your website. We can adjust the price accordingly since the full foundational branding work won’t be needed, making the package more affordable for you.

  • Yes! Squarespace’s user-friendly platform allows you to make simple updates post-launch. I’ll also provide a recorded walkthrough and 1–2 weeks of support for any questions.

  • Payment is split into two phases: 50% deposit is required to start the project, and the remaining 50% is due just before the website launch.

  • No refunds are offered. To ensure your satisfaction, you get two rounds of revisions during the process before launch.

  • A one-page website offers a streamlined, user-friendly experience where all your essential information is presented clearly on a single scrollable page. This simplicity helps guide potential clients to take action, while building trust and showing your expertise.

  • This package is perfect for professionals transitioning careers or launching new services. It’s designed to position you as an established expert from day one.

Ready to Transform Your Digital Presence?

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Free strategy session to discuss your brand vision and business goals.