The Introduction
Someone hears your name or encounters your work. Something makes them want to know more.
- A recommendation from a client or colleague
- Your professional profile
- An insight you’ve shared
- A conversation about your work
Distinctive websites for people whose expertise is their business.
Custom websites for therapists, consultants and leadership coaches that look, feel and sound like you, speak directly to the people you help and make it clear why you’re right for them.
Start a conversationYour work is personal,
so is my approach.
I’m Laura, the designer behind Pixel & Scale. I work with therapists, consultants and leadership coaches to create custom one-page websites, built from scratch.
I take time to understand your work, what matters to you and the people you want to reach. Together, we bring your experience and individual approach into a website that gives prospective clients good reasons to choose you.
Your approach.
Your clients.
You know your work. How can your website reflect it?
What people find when they look you up.
Your Website
Your website gives people a place to get to know your work beyond that first introduction, understand how you could help and decide whether to get in touch.
- Who you are and the experience you bring
- What you offer and who you work with
- How you work and what working with you involves
- A direct way to enquire or book
What your website includes
A conversation about your business
We explore your work, your clients and what you want your website to achieve.
We discuss your services, your approach and the people you want to reach. Together, we identify what deserves prominence and what gives prospective clients a real sense of your business.
Visual direction
A distinctive visual identity for your website, using your existing brand or creating the foundations together.
We can refine your existing branding or create a colour palette and simple wordmark as an optional addition. We agree the direction and scope before the project begins.
Content and copy support
Your knowledge and perspective, shaped into words your clients understand.
A content planner and suggested copy give you something concrete to work from. You review, personalise and approve the wording, with guidance on organising your services and communicating your approach.
Custom one-page website
A complete website, built from scratch around your business and your visitors.
Your content follows a natural path, introducing your work, establishing your credibility and explaining your services. The website adapts to mobile and desktop, with a contact form and Calendly connection for enquiries and bookings.
Photography and imagery
Imagery that expresses the character of your business and complements your work.
We select from your own photographs or source licensed stock imagery to suit your website. Image selection, sourcing and any refinements are agreed as part of your proposal.
Launch and handover
Your website ready to go live, with a simple introduction to managing it.
We review the finished website and check its links, forms and mobile presentation before launch. A guided handover explains your website and connected tools, followed by two weeks of post-launch support.
Individual practices.
Distinctive websites.
Each project begins with the person behind the business: their expertise, their approach and the clients they want to reach.
Triumph Mental Health
Jeannine Pearce Clark · Therapist
A new one-page website bringing Jeannine’s practice into one cohesive experience, with a refreshed brand and integrated booking.
Visit Website (opens in a new tab)“Laura was a joy to work with. She listened to me and asked lots of questions to fully understand what my needs were for my business marketing. She is highly creative and professional. She transformed my online presence completely. My website was uninspired and dull. With several strategic adjustments, she made it functional, appealing and polished. She also aligned my social media to match, which resulted in an immediate increase in business. Outstanding work at incredible value. I recommend her wholeheartedly.”
Ev Abbott Coaching
Ev Abbott · Leadership Coach
A one-page website for Ev’s leadership coaching practice, with a complete visual identity, copy and design that speak directly to school leaders.
Visit Website (opens in a new tab)“Laura is an incredibly empathetic designer. She listened carefully and asked insightful questions which really helped shape the website design. As a result the design feels authentic to my brand and my professional identity.
I have had a lot of very positive feedback on the design, in particular the clarity of the design and ease of use.”
Reframd
Rowena Doyle · Leadership Development
A considered home for Rowena’s leadership development practice, with integrated booking and a dedicated sales page for her events.
Visit Website (opens in a new tab)“She designed a beautiful website, completely understood the vision and brought it to life in such a thoughtful way. I absolutely love it.”
A clear process.A close collaboration.
You work directly with me from our first conversation through launch. We make decisions together, with honest recommendations from me and your knowledge of your business guiding the work.
personality.
A creative eye and an understanding of people.
My background spans art and design, education and running my own businesses. At Pixel & Scale, those experiences shape how I understand your business and translate it into a website.
Design trained my eye for detail and composition. Working in education developed my ability to ask questions, organise complex information and explain ideas clearly. Having built businesses myself, I understand the personal investment in putting your work into the world.
Living and working internationally has made me curious about different perspectives and ways of working. I’m interested in what makes your approach individual and what matters to the people choosing to work with you.
That understanding shapes every part of your website, from the first impression to the moment someone gets in touch.
Your own place online.
A custom one-page website, with guided content support, design, build and launch.
From €895
Let’s discuss your websiteBefore we begin
Is a one-page website right for my business?
A one-page website works well when you want to introduce your practice, show your experience and present your services with a clear route to enquire or book. We discuss your plans in our first conversation and establish whether this format fits your business.
Can my website grow with my business?
Yes. We can discuss additional pages or functionality as your business develops. Future work is scoped and quoted separately, based on what you want to add.
What if I’m still refining how I describe my work?
That’s part of our work together. You bring your knowledge of your services and clients; our initial conversation and content planner turn that into a confident direction for the website. Broader business strategy or developing a new offer would be a separate project.
Do you write the copy?
I provide a content planner and suggested wording based on your business, giving you something concrete to work from. You review, personalise and approve the final copy. This is guided copy support rather than a full copywriting service.
What if I don’t have branding or professional photographs?
We can create the foundations together. A colour palette, simple wordmark and licensed stock image sourcing are available as an optional addition. If you already have branding and photographs, we work with those. Your proposal sets out what’s included and the total price.
How long does the project take?
Most projects take around two weeks from our first conversation to launch. We confirm the schedule on our first call, so it works around your availability and how quickly content and feedback come together.
Are there ongoing costs?
Your proposal sets out any ongoing costs, including your domain and any paid tools or services chosen for your website. Ongoing website care and business support are available separately.
How does payment work?
Payment is split into two stages: a 50% deposit to begin, with the remaining 50% due before your website goes live.
What happens after launch?
Your website includes a guided handover and two weeks of post-launch support. After that, you can arrange individual updates or ongoing support covering your website, connected workflows and business administration.
to think.
What do you want your website to say?
Explore your message with the free website planner. Work through questions about your work, your clients and what you want to communicate, then download your answers to use as the starting point for your website.
Explore the free website plannerYour business, supported as it grows.
Our work together can continue after launch. I provide ongoing website support, connect the tools behind your client journey and take on agreed day-to-day administration.
That can include keeping your website current, streamlining enquiries and onboarding, or managing bookings and follow-ups. We agree a monthly arrangement around your priorities, with one person who knows your business and how you work.
Explore ongoing support
what’s next.
Be known for the work you do best.
Let’s create a website that puts your expertise in front of the people you want to work with, with your voice and individuality in every part of it.
Start a conversationLet’s talk about your website.
Tell me about your work and what you have in mind. We’ll explore what you want to communicate, the people you want to reach and how we can work together.
Send an enquiry
Prefer to write? Share a little about your business and your plans for the website.