About
Pixel & Scale
Pixel & Scale designs clear, considered websites for service-based professionals who value clarity, credibility, and purposeful design.
When a website is calm and well-structured, it builds trust. When it communicates expertise clearly, people understand the value of the work and know how to engage. The focus is not on trends or tactics, but on creating a digital presence that feels composed, intentional, and aligned with the work it represents.
The Studio
I’m Laura Cassidy, the designer behind Pixel & Scale. My background spans design and digital strategy, and my work sits at the intersection of visual design, user experience, and brand identity. I take a design-led, strategy-informed approach, focusing on structure and thoughtful visual language.
My training includes formal study in visual design, alongside ongoing work in digital design and marketing. A background in education informs a clear, structured approach to communication and an ability to translate complex ideas into something accessible and well organised. This foundation supports a calm, collaborative way of working, grounded in considered decision-making.
Pixel & Scale works with professionals who have depth in their work and want a digital presence that reflects it, with restraint, clarity, and authority.
Next Step …
Get in touch to discuss a project or explore whether working together will help your business grow.