Easeful is a new wellbeing brand created to support gentler, more sustainable ways of living. As a brand-new business with no existing website, the brief was to create a clear, calm digital starting point that could introduce the offering, communicate its purpose, and support early engagement.
The initial website needed to explain the service simply, establish trust, and guide visitors towards a lead magnet, while setting the tone for a brand rooted in ease, care, and considered living.
The project began with clarifying the role of the website within the early stage of the business, identifying a single, focused goal: clear communication and lead capture, without overwhelm.
I designed a restrained, one-page layout that prioritised clarity, softness, and readability, allowing the content to breathe and supporting a slower, more grounded user experience. Structure and content hierarchy were carefully considered to ensure visitors could understand the offering quickly and move naturally towards the next step.
I supported copy placement and page flow to maintain a calm tone while translating a deeply personal brand story into an accessible digital format. Particular attention was paid to spacing, pacing, and visual balance to reflect Easeful’s ethos of simplicity and gentleness.
The site was built with a mobile-first approach, clear form integration, and a lightweight technical setup, ensuring ease of use across devices and providing a solid foundation for future expansion.
The finished website gave Easeful a clear, composed digital presence at launch. It introduced the brand in a way that felt calm and intentional, supported lead capture through a focused sign-up flow, and offered visitors a gentle, intuitive experience.
The structure provides a strong foundation for future growth, with space to expand into additional pages, resources, or products as the business evolves, while remaining true to the brand’s core values of clarity, care, and ease.
