SOOL is an Irish start-up in the early stages of launch. The brief was to create a clear, focused landing page that could introduce the brand, communicate its values, and support early interest ahead of a full website build.
The primary goal of the pre-launch page was to establish a calm, credible digital presence and encourage email sign-ups, while setting the visual and structural foundation for SOOL’s wider brand and future site development.
The project began with defining a clear focus for the pre-launch phase, identifying the primary audience and the single goal of the page: encouraging email sign-ups ahead of product release.
The landing page was structured around clarity and restraint, balancing the needs of two audiences — teenagers as end users, and parents or family members as purchasers — while keeping the experience simple and focused. Content hierarchy and flow were carefully considered to communicate the brand’s values without distraction or overload.
A minimal, mobile-first layout was designed to align with SOOL’s visual identity and existing social content. Video was incorporated to reflect the brand’s calm, slow-paced tone and reinforce positive associations with rest and sleep.
Throughout the process, I supported copy placement and structure to ensure the message was clear, accessible, and consistent. The final page prioritised ease of use, visual cohesion, and a clear next step, while establishing a strong foundation for the brand’s future website development.
The finished landing page provided SOOL with a clear digital starting point ahead of launch. It communicated the brand’s purpose simply and effectively, while supporting email sign-ups through a focused, single-goal flow and a confirmation page designed for easy sharing.
The structure also allowed for future expansion, with plans for a full website and email launch sequence considered within the initial design decisions.
